inTax, Tax investigation specialists
We organised and implemented a PPC campaign to strengthen the quality of leads and ensure users were better aligned with specialist services.
We need to strengthen the quality of our leads so that users come to our service ready to engage.
The client was attracting leads, but these were generally of poor quality, making conversion challenging.
Users had quite low intent, meaning they either failed to engage or required a lot of engagement to convert.
The client did not want to significantly increase the budget for adverts.
To operate effectively within the budget constraints, all adverts needed to be efficient in design and intent. This involved analysing keywords to ensure that they could be refined and targeted.
Refining the keywords to place greater focus on higher-intent search queries appreciably improved the lead quality.
The campaign itself was restructured to ensure the relevance of the advert was clear. This was synchronised with other aspects of the marketing campaign as a dedicated landing page was created to align with the advert copy and other assets.
conversions generated in a single month, up from a previous high of 79.
Cost per conversion decreased by £10.94 compared to the previous period.
Continued strong lead volume and higher lead quality.
One of the client’s best-performing months in terms of revenue.
The feedback
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