What is included in our PR services?
What can PR do for your business?
If people have never heard of your business, how will they know to work with you?
PR puts your name in front of potential clients and customers before they’re even looking.
It also works on existing relationships. Clients who see you covered, celebrated or quoted as the expert are reminded why they chose you in the first place.
How do PR agencies work?
If you realise that PR is going to be the thing that puts your business on the map, you need to know that it is going to be handled effectively.
Some businesses may just send out press releases to every paper, enter every award and issue thought leadership articles on every thought that pops into their head.
A PR agency should align your goals with the best approach that suits your business.
This means tailoring opportunities to the things your audience genuinely cares about, allowing you to build a reputation with those who need to know about you.
Why choose Imagine That for PR support?
You can choose to have PR as a regular part of your service or call on our support when something is worth shouting about.
As a full-service agency, we spot PR opportunities tied to your wider marketing and any charitable or community work.
This avoids you being stuck with standalone press releases that chase coverage for their own sake.
We work closely with your business, getting to know you and your audience over time.
This knowledge lets you cut through the crowd and stand out among your competitors as the real expert in your sector.
Our team have a deep understanding of a range of sectors and are always happy to learn more, providing you with more opportunities to target potential customers.
Imagine connected marketing
We’re proud of our PR
We help our clients get featured in a range of publications across the country. Here is some of our recent coverage:
FAQs
It can be challenging to know how to share your insights and successes with the wider world.
Some businesses aspire to make the national news, sitting comfortably on a sofa with news presenters, beaming a message into the homes of millions.
While that would be great and some businesses are positioned to do that, a good PR agency will help you align your strategy with the audience that benefits you.
This means reaching out to local publications, the ones read by the same people most likely to use your business, to establish you as the local authority.
A PR agency will represent you and issue communications to the press on your behalf.
You are busy making your business a success. When you achieve something worth sharing, a PR agency can make sure the right people hear about it without you having to shift your focus away from your business.
A good PR agency will maintain an up-to-date press list and liaise with contacts on your behalf. They will alert you to potential opportunities to share your insights and strengthen your public perception. PR agencies can also prepare and submit award entries on your behalf, increasing your chance of success.
Businesses looking to become known as the local experts will benefit from PR agency support. Competition in your local area is often the most fierce, so well-managed PR can be the key to cutting through and standing out.
PR agencies work as a bridge between your business and both the media and the public. We will present opportunities we know are right for you and work with you on the ones you are keen to pursue so that your messaging is clear and targeted. Our work to compile award entries on your behalf can then be translated into effective press releases, as we have come to know your business and the people who make it successful.
A clear capacity for connecting with local media outlets to ensure that press releases are picked up and a consistent ability to craft winning award submissions.
You should ask a PR agency how extensively they review the press lists that they use. Too many PR agencies draw from outdated lists, with press releases being sent to people who no longer work for publications. You should also find out how they will help you to win awards, as this is not quite the same thing as submitting hundreds of entries. Award submissions should be calculated and aligned with the work your business does so that you stand a realistic chance of being shortlisted and winning.
Before a client or customer can trust your business, they have to know that you exist. Both press releases and award entries are ways of making your business known to a wider audience. Thought leadership content supplements this by establishing your team as experts to trust.
We also offer crisis PR for occasions when things have not gone to plan and you need a rapid response.
Our PR support is one part of the full-service marketing that we offer. Even if your business only needs PR, your work will be prepared by people who are conducting deep research into complex topics each day. This means that we are better positioned to provide you with topics that would work well for your business to comment on with expertly written thought leadership content. We have a proven track record of getting many clients featured in publications and consistently help our clients win profile-raising awards.