What is included in our market research services?
Competitive and operational research.
Customer research.
Customer experience and Net Promoter Score (NPS).
Audience research.
Larger insight programmes.
What can market research do for your business?
Market research allows you to step outside of your own business. This gives you a clear vision of how your customers and clients see you, allowing you to better understand your interactions with them.
Only through understanding the true presence of your business, strengths and weaknesses combined can you plan for meaningful growth.
Client retention rates can be directly improved through market research, as even small tweaks to the experience can yield significant results.
Why choose Imagine That for market research support?
We are not afraid to get to the bottom of what is working and what isn’t for your business. As a full-service marketing agency, you can be sure that we have the tools to handle whatever improvements must be made.
Regardless of how involved we have been with your marketing up to that point, we will conduct a frank and honest review of your current position in the market.
A big part of this is our mystery shopper exercises that show you the unfiltered version of your own customer experience. We also run them against your direct competitors using the same approach, so we can present back to you what's working and what's holding you back.
By actively engaging with your customers, we can find out how satisfied they are, how they rate you against your competitors and how loyal they are, giving you a clear, honest read on where you stand and where the risk is.
We do not use the same style of question for every situation. A Net Promoter Score survey can give you a fast, reliable understanding of customer loyalty and is a good starting point if you want a pulse check before committing to anything bigger.
When the time comes to go deeper, our in-depth interviews and focus groups dig into the motivations, needs and barriers behind your customers' decisions.
Through the insights we gather, we can craft the ideal campaign that is targeted to your audience's genuine needs and not built on assumptions.
For businesses wanting the full picture, we run combined programmes that blend large-scale quantitative surveys with qualitative depth, giving you results that are both statistically sound and genuinely explainable.
You will never just be handed a number with no story behind it.
Imagine connected marketing
