What is included in our lead generation services?
What can lead generation do for your business?
There is more to succeeding in business than having a really good product or service.
Finding the right audience and knowing how to speak directly to them does more for your business than reaching the most people possible.
It saves the time and budget that would otherwise go on pursuits that were never going to convert.
How do lead generation agencies work?
Lead volume might not be the thing holding you back.
A good agency will tell you if targeting is the real challenge.
Even if you ask for more leads, the right strategy may be to focus on a smaller, better-matched audience to ensure a better return on investment.
Not everyone needs to know about your business and it is an agencies job to align you with those who do.
Why choose Imagine That for lead generation support?
Getting in front of the right people is only the start as you need expert support to transform interest into revenue.
As a full-service marketing agency, your lead generation work connects straight into the rest of your marketing, carrying a consistent tone and message from the very first impression through to eventual sales.
We take the time to properly understand your sector, so what we build is grounded in your market.
With us, there is no generic playbook that is wheeled out to every client. Your lead generation support is matched to your unique needs and goals.
Imagine connected marketing
FAQs
Yes. Size is not the factor that should be deciding your approach to marketing. What matters more is how valuable your target customers are and how many of them there are. A handful of big-ticket accounts needs a different approach to a large pool of smaller customers. We can support businesses of any size with our in-house experts, so you’re not stuck picking one agency for account-based work and another for volume. As your business or your market changes, we can shift the approach with you.
There aren’t many of these customers, so casting a wide net doesn’t work. The right approach is direct: Account-based marketing targets named businesses one by one, Event marketing gets you in front of the right people in person and strong referral relationships carry real weight with decision-makers. You’re not trying to reach everyone – that’s a surefire way to reach no one. Instead, you are looking to reach a short list of people who matter and give each one a reason to choose you.
If your market is large and each customer is worth less individually, reach and volume are exactly the right tools, not a shortcut around quality. PPC, organic social and SEO put your business in front of a wide pool of people already searching and convert the ones who are ready. The goal here is efficient reach because that’s what this kind of market needs.
Most professional services firms sit here. It’s too big a market for one-to-one attention on every account, but too selective for pure volume tactics to work well on their own. Usually the answer is a mix: Demand generation to build recognition with your audience before they’re ready to buy, and lead generation to catch them once they are. The right blend depends on your market, which is worth a conversation rather than a guess.
It depends on whether you already know who you’re targeting. If you have a list of named accounts you want to win, an invitation-only Account-based marketing event built around them gets you real time with the people who matter. If you’re still working out who your best prospects are, a well-chosen Events conference puts you in the room with a wider pool, so you can spot and start building relationships with the right ones first.
There’s no target headcount and chasing attendance is a common mistake. An Events webinar with five to ten of the right people can bring in more revenue than one with 250, because the value comes from who’s in the room, not how many. The right size is however many genuinely high-value targets you can get in front of.
Usually, the approach doesn’t match the target. Lead generation is aimed at people already searching, and it does that well for a big market. However, it was never going to land a small number of specific, high-value accounts. Those need Account-based marketing, not wider reach, no matter how well the wider reach is performing. More of the same activity isn’t the fix. We identify and use techniques that aim at the specific accounts you want to win.