What is included in our press release services?
Up-to-date press list built and maintained on your behalf, aligned to your sector and location.
Professionally written copy aimed at connecting with journalists and the wider audience.
Proactive opportunity-spotting ensures releases go out when there's a genuine reason.
Full integration with the rest of your marketing, enabling coverage to get shared and built on.
What can press releases do for your business?
Your business might be helping the community through charity work, supporting social mobility through training programmes, hosting a bring your pet to work day, or a place so rewarding to work that you are celebrating someone’s twentieth work anniversary.
Every business has a human side worth showing and potential clients can't see it if it never gets shown.
Press releases help with both sides of growth as they bring in new business through visibility and reinforce why existing clients chose you in the first place.
Why choose Imagine That for press release support?
If you want regular press releases or just need one when the time is right, our expert team is here to help.
As a full-service marketing agency, your press releases can naturally fit into your broader marketing plan.
Your press release can feature on your website and in dedicated social media posts to further spread your good news, all with the consistent tone and style that fits your business.
Our team have a deep understanding of a range of sectors, so we take a proactive approach in helping you get your press releases featured in the outlets that matter to you.
Imagine connected marketing
We’re proud of our press releases
We help our clients get featured in a range of publications across the country. Here is some of our recent coverage:
Get in touch with our team for press release support that will make your business known.
FAQs
To get your press release picked up by sector-specific publications, you need to know who they are and how to talk to them. We use specialist software platforms designed for PR to keep up-to-date press lists targeting different sectors and locations. Our expert team build rapport with publications and is known for providing high-quality, insightful press releases. It should be noted that not every press release will be picked up.
There are times when it can be useful to pay for press release distribution, but it is not the only way to get a press release picked up. Publications that demand payment will pick up your press release once paid. However, they will do the same for anyone who pays, which calls into question how effective that coverage will be. Paying for coverage means relying on that coverage having a good Return on Investment. Generally, the money would be better spent on adverts and other, more targeted forms of promotion.
A clear angle on something topical with relevant insights to drive a story forward can make your press release effective. Stories about community work and people, like promotions and new hires, are quite popular. Your location should be included in the headline so that local publications understand that you meet their demographics. Quotes from individuals can add extra layers of insight to the discussion, but only if they avoid repeating the facts that have already been stated. Ultimately, you have to stop and question why you are putting out a press release at all. Consider it from the outside perspective: Would someone care about this and do you have anything meaningful to say? Keep in mind that pitching to the press can involve more than traditional press releases. You can also pitch an article, thought leadership content or expert interviews with your team.
Putting out press releases for the sake of it does more harm than good. You want local publications to be excited when you appear in their inbox, as they know that quality content has been delivered. The exact frequency of press releases depends on what you want to achieve and what you are focusing on. If you have multiple press releases on the same topic, these need to be spaced out to avoid drowning yourself out. However, if you have press releases on two entirely different topics, there is little harm in putting them out in the same week. Rather than clutter publications with noise, you should wait until you have a good reason for a press release. A good reason may be when you launch a new product or service, you have a major new hire or promotion, you have comments on data, research or surveys conducted by yourself or others, you have had a major community impact, or you have achieved a milestone worth celebrating. You may also wish to issue a press release about a trend in your sector.
Absolutely! We are a full-service marketing agency with fully flexible retainers that suit your needs. We write and distribute press releases on your behalf, turning your valuable insights into effective copy that captures the attention of your potential client base. You can make press releases a regular part of your retainer, or add them to your existing retainer on a conditional basis.