What is included in our account-based marketing services?
Pure account-based marketing - a small number of hand-picked, high-value accounts, each with a fully bespoke campaign built entirely around one prospect, from first contact through to conversion.
Intelligence-led account-based marketing - a broader group of high-value accounts engaged at scale, using data and intent signals to prioritise outreach while keeping every interaction genuinely personal.
Account-based advertising - targeted ads served directly to the specific companies and decision-makers who matter most, so the budget goes toward the audience actually worth reaching.
Full support throughout - from research and outreach to nurture and conversion, whichever tier fits your business.
What can account-based marketing do for your business?
Precision and personalisation are a core part of account-based marketing, ensuring that the leads generated from this approach are high-quality.
Prospects will have come to know your business and the way it specifically connects with the things they care about over an extended period of time.
If you're tired of fielding calls and emails from people who were never a good match in the first place, this is usually the fix.
Why choose Imagine That for account-based marketing support?
Account-based marketing truly shines when it is part of a broader marketing strategy and this is best delivered by a full-service marketing agency.
If you can imagine the amount of time and dedication it would take to research your target audience and shape content to be personalised for your prospects, you may understand the value of seeking expert support.
In most cases, you already know who your high-value accounts are. What we bring is the data skills to turn your knowledge into something actionable, properly databasing your identified prospects so outreach is targeting exactly the right people.
From there, we shape content that speaks directly to what that audience cares about, sent at a frequency designed to stay memorable without becoming a nuisance.
We're upfront about timelines. How quickly account-based marketing pays off depends on your audience and the level of investment involved, so we set clear checkpoints from the start.
As results come in, we share what we're learning, including where your product or positioning might be misaligned with what your target accounts actually want, so your approach keeps getting sharper.
Account-based marketing can fit in perfectly with other marketing services, as your other successes or promotions can be mirrored in the direct, personalised communications that establish your reputation with prospects.
In a world of technology and machines, humans still want to know that there is a person behind the businesses they work with. Account-based marketing shows your target audience why they should trust you.
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