What is included in our thought leadership services?
Authored articles and commentary, pitched to the press contacts and trade publications that are important to your sector.
A flexible publishing rhythm to suit your business - weekly, monthly, or only when something genuinely worth saying comes up.
Proactive opportunity-spotting, so you're commenting on what matters to your clients as it happens.
What can thought leadership do for your business?
It demonstrates clearly and consistently that you or someone on your team is a genuine expert in your sector.
Clients who read genuinely insightful commentary trust the business behind it before they've even made an enquiry.
AI tools increasingly look for authoritative, trusted voices to draw answers from. Well-placed thought leadership can mean your name is what comes up when someone asks an AI tool a question in your sector.
Why choose Imagine That for thought leadership support?
Our team of experts can help your team of experts demonstrate their knowledge.
It can be challenging to turn your technical insights or sector-specific commentary into something accessible to an audience of your potential clients.
We take the time to get to know your sector, your business and your professionals so that our compelling copy captures attention without losing the knowledge that gives it value.
Alongside thought leadership for the press, our full-service marketing team can incorporate regular thought leadership content into your tailored marketing plan.
Your thought leadership content can become a regular feature on your website, supported through social media promotion and distributed to clients in newswires.
Our team are proactive in identifying the opportunities that suit your business, giving you the chance to offer insight on the latest developments affecting your current and potential clients.
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FAQs
Anyone can post content online, but only an expert can create thought leadership content. Thought leadership articles can also be sent to the press as authored content to reach a wider audience than would be possible through your own business’s channels.
If your MD or CEO has something insightful to say about your sector, an authored thought leadership piece is likely to be featured. There is no magic way to ensure that every thought leadership piece gets picked up, but knowing the sector and the publications greatly increases your chances. Having a powerful voice with deep insights that do more than passively observe the state of the sector can elevate your experts and make the trade press take notice.
Quality thought leadership content can generate leads by positioning you as the expert in the sector. Brand vanity would be an article that features hollow comments pretending to be insights and reads more like an advert than a piece of professional wisdom. The key difference is whether you would find the content engaging if you did not have a financial incentive to engage with it. Potential clients trust experts and building that rapport without even engaging them directly is the true strength of thought leadership content.
Outsourcing your thought leadership to an expert is the best way to keep your own team focused on what they do best. We work with you to craft content that connects your wisdom with the needs of your clients. The level of input you have can vary, with some thought leadership content involving detailed interviews and others being outlined as part of a wider plan. You will get final sign-off on all thought leadership so that you know your expertise is being accurately represented.
That is one of the benefits of getting a full-service marketing firm to help you. We can comfortably nestle thought leadership content into any of your existing retainers or add it on as an extra if that better suits you. When thought leadership content is produced, the promotion of it can be spread across your marketing plan, delivering it to your current and prospective clients.