Direct marketing

What can direct marketing do for your business?

A well-targeted direct marketing campaign puts your business in front of the right people without them having to go looking for you first.

Direct mail still works, as sending something physical that has to be picked up and dealt with stays in the mind more than something that can be scrolled past in half a second.

Think bigger than the letterbox. A QR code or a personalised link is the start of a tracked digital journey, so you can see exactly who engaged and follow up accordingly, getting the attention-grabbing power of something physical with the measurability of a digital campaign.

If your recipient likes what they receive, they may show it to friends or family, boosting awareness of your business in a way that may cause you to get new clients and customers further down the line.

Why choose Imagine That for direct marketing support?

Direct marketing still has real value even as the world has become increasingly more digital.

To ensure that your business flourishes, you should be open to finding the right marketing approach to match your customers and clients.

We know the value of physical marketing and digital marketing and what happens when the two combine.

As a full-service marketing agency, we are fully able to use all available resources to give your business the attention it deserves.

Physical and digital assets are carefully produced by our designers to align with your brand identity and tell the next chapter of your business’s story.

Being full-service means that we can integrate direct marketing campaigns into your broader marketing strategy to ensure that your social media and other content support the work done by the direct marketing campaign.

This means that people who receive an email or letter can follow a carefully crafted pipeline to learn more about your business and move closer towards becoming a customer or client.