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Nexus Care Services

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Nexus Care Services

The brief

To help bring greater recognition to Nexus Care Services exceptional domiciliary care services in the West Midlands and beyond.

The problem

Nexus competes in a highly competitive space, both locally and nationally. They wanted to stand out in both areas, as part of their ambitious plans for growth, but were struggling to achieve this on their own.

The approach

Imagine That delivered a multi-channel awards and PR strategy for Nexus Care Services, combining targeted award submissions, including Leaders in Home Care Innovation, the West Midlands Care Association Awards and the Staffordshire Dignity in Care Awards, with proactive press coverage and social media. This was supported by ongoing content, including newswires, website copy and brochure material, to keep Nexus’s growth story consistently visible.

The results

18

award entries submitted, resulting in 16 shortlisting’s and 4 wins across a number of local and national awards – with more to come…

More than five members of its team have gained recognition for their incredible work

It was named Royal Sutton Coldfield Business of the Year

Regularly referred new work by local care commissioners on the strength of their brand

Nexus is now a multi-award-winning care provider and has had considerable recognition both locally and nationally.

Our campaigns for Nexus Care Services has seen us named as finalists at the West Midlands Marketing Awards for Best Localised Campaign.

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The feedback

“I can't recommend JE highly enough! The team truly took the time to understand our company story, our clients' expectations, and our internal processes. Their attention to detail and genuine interest in our mission have made a significant impact on our marketing initiatives. They've skilfully tailored our strategies to resonate with both our target audience and potential employees. As a result, we've successfully showcased our brand and highlighted our strengths like never before. The growth we've experienced year after year is a testament to their expertise. Our website traffic, social media engagement, brand awareness, and PR campaigns have all seen impressive increases. If you're looking for a dedicated team that will elevate your marketing efforts and drive tangible results, look no further than JE! Their contribution to our success has been invaluable.”

Tingah Umera

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