Tag
Industry commentary
6 articles
Insight
GEO vs SEO: Why the future of visibility isn’t a keyword game
By Callum Macrae, Marketing Director “Is SEO dead? No. But the game has changed and if you’re still playing by…
InsightGoogle’s search features have changed – did you even notice?
(Read to the end of this article to get a free AI search optimisation audit). I recently gave a talk…
InsightTaylor Swift: The Life of a Showgirl? More Like the Life of a Marketing Mastermind
By Callum Macrae, Marketing Director at JE Consulting (and unapologetic Swiftie) Taylor Swift is in the news again – when…
InsightAI search is here – How well do you perform?
Cinema history has been filled with apocalyptic films about a robotic uprising, but in some areas, this revolution is already…
InsightWhy the future of search belongs to AI, not algorithms
It’s really important that your business ranks highly on Google, otherwise you risk losing clicks, phone calls and conversions to…
InsightCan cliché knock your marketing out of the park?
I am a firm believer that marketing doesn’t have to be serious to be seriously good. We recently held a…