What do you do?
As a Copywriter, my role varies significantly based on the needs of our clients. A lot of marketing requires writing to support it, from outreach emails to comprehensive guides, so there is plenty to get stuck into each day.
Working here has allowed me to apply the research skills I cultivated in academia to bring out the expertise of our clients so that their marketing conveys the required level of confidence. Getting stuck into a new topic and learning as much as I can is a core part of approaching the writing process and one that I enjoy. This lets me provide tailored writing to match the needs of the client and better address the concerns of their target audience.
Tell us a bit about yourself
I graduated from Newcastle University with a degree in History and joined JE Consulting, now Imagine That, as my first professional role. Much of my writing and research experience was gained during my time at university as I worked to develop a host of skills that would prepare me for a career. During my final year of study, I had a communications internship with Newcastle University’s Oral History Collective. This involved compiling and creating content in a way that would be accessible to readers without compromising on the tone of voice or quality of content.
I also worked at the Srebrenica Memorial Centre in Bosnia and Herzegovina, developing skills in a cross-cultural environment where the public communications were sensitive and required delicate handling. I spent some time working as a cocktail bartender for just under a year to fund a travelling trip, after which I started at Imagine That.
Being part of a full-service marketing agency has allowed me to develop my writing and researching skills even further as I work with a broad range of clients. My highlight has to be working alongside other passionate people and winning the rounder match on my first team-building day!
What do you enjoy outside of work?
I enjoy seeing my friends, playing sports and travelling to different countries when I get the chance.