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Hethertons

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Hethertons

The brief

We were tasked with improving engagement and reach for Hethertons Solicitors on LinkedIn to help it connect with local referrers and key contacts, as well as support its recruitment efforts as part of its ongoing growth.

The problem

Hethertons had always struggled to convey the activity that went on internally effectively and create a more human message on the platform, which has become key to improving many of the key metrics that the firm wanted to target.

Our approach

Knowledge had to come from the people nearest to the work, so we helped to create and develop an internal marketing team and a consistent schedule of content each month that focused both on the firm’s culture and activities, as well as social proof and education.

This is now an approach that is being replicated across Facebook and Instagram for the brand to reach ever greater new audiences.

The results

Through our close-knit partnership with their internal marketing team we have significantly improved the quality and quantity of posts that Hethertons shares.

Year on year, Hethertons’ account has seen improvement across the board, including:

+327%

Page engagement rate

+49.6%

Page reach

+40.6%

Post reach

~20%

Post engagement, monthly average

+139%

Post impressions

+30%

Reactions

+284%

Clicks on posts

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The feedback

“Jo and her team are experts in what they do and they deliver their work in a personable and professional manner, I would have no hesitation in recommending JE Consulting to anyone needing marketing support.”

Mark Ashfield

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